2005년에 설립된 Adafruit 이야기
Adafruit is now a highly successful community-driven electronics company, educational resource, and maker community thriving in SoHo, Manhattan.
Online learning resource, marketplace, and maker community for do-it-yourself electronics
- Adafruit employs 105 people in their 50,000-sq.-ft. factory in Manhattan
- 100% woman owned, no loans, no venture capital
- Recorded $45 million in revenue in 2016
- Received its millionth order in January 2016
- 14 million website page views and over 2 million uniques a month
- 34 million YouTube views and over 207,000 subscribers
- Social media reach: 119,000+ Twitter followers, 2.1 million followers on G+ (4 million for Ladyada), 77,000 Facebook subscribers, 51,000 Instagram followers
- Limor Fried was featured on the cover of Wired (April, 2011) and was named Entrepreneur of the Year by Entrepreneur magazine in 2012
- Limor is a founding member of the NYC Industrial Business Advisory Council
- Adafruit is ranked No. 11 among the top 20 U.S. manufacturing companies, No.1 in New York City by Inc. magazine, and is listed among Inc.’s 5000 “fastest growing private companies”
- In 2016, Limor was named one of the White House’s “Champions of Change”
Adafruit’s 10 Most Popular Products
- Adafruit Ultimate GPS Breakout — 66 channel w/10 Hz updates
- Adafruit Motor/Stepper/Servo Shield for Arduino v2 Kit
- PowerBoost 1000 Charger — Rechargeable 5V Lipo USB Boost @ 1A
- Circuit Playground — Integrated microcontroller and sensor board
- PiTFT Plus 480×320 3.5″ TFT+Touchscreen for Raspberry Pi
- Adafruit 9-DOF Absolute Orientation IMU Fusion Breakout — BNO055
- Adafruit Feather HUZZAH with ESP8266 WiFi
- Adafruit Feather 32u4 Basic Proto
- Adafruit Feather 32u4 Bluefruit LE
- Adafruit Pro Trinket — 5V 16 MHz
[*Source: Adafruit product stats 2/18/17]
Ladyada’s 10 Lessons for Building Open Culture Companies
- You can be a good company and a good business.
- Open source isn’t a business or a marketing strategy for us, it’s the DNA of our company, it’s part of what we do.
- Metrics — if you’re not measuring things, you cannot improve them.
- We have a weekly all-company meeting called “State of the Fruit.” Be transparent with all parts of your business, early and often.
- Skills can be taught. Good people making good decisions should be the focus and what is celebrated.
- Celebrate others. It’s not just about you and your products.
- Traveling takes too much time. Use the power of the internet. Publish frequently, from videos to blog posts.
- Say no to things. It’s not about what you can do, it’s more about what you will not do.
- Get a good trademark lawyer. If you’re open source, you’re giving away everything but your name, it’s important to protect it.
- You do not need a fancy office or building to do great work. Great work can happen anywhere, even in an apartment.